super-effective at whitening + polishing. freshens breath with fresh mint, spearmint, and peppermint.
sorbitol (humectant), hydrated silica (polishes and cleans teeth),vegetable glycerin (soothes and moisturizes), xylitol (sweetener), purified water, charcoal powder (whitens, polishes and cleans teeth/ freshens breath), flavor (freshens breath), xanthan gum (thickener), titanium dioxide (mineral), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), coconut oil (soothes and moisturizes), potassium sorbate (maintains stability), stevia rebaudiana leaf extract* (sweetener).
*certified organic
adults and children 12 years of age and older: apply at least a 1 inch strip of the activated charcoal toothpaste onto your fave soft bristle toothbrush. brush teeth like a boss (aka thoroughly), for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician.
look in the mirror, dig your black teeth and take a selfie.
black toothpaste may be messy so please spit responsibly
children under 12 years of age: consult a dentist or a physician.
is hello activated charcoal toothpaste safe for everyday use?
absolutely! while formulating our activated charcoal toothpaste, it was one of our top priorities that our paste wasn’t only effective and delicious, but also very gentle and safe for everyday use. all of our toothpastes are well within the ISO standard for enamel safety.
is hello activated charcoal toothpaste abrasive on enamel?
our activated charcoal toothpaste is well within the ISO standard for enamel safety. happy enamel, happy brushers.
do hello products whiten teeth?
- NYMAG.com – Best Toothpaste on Amazon: “After my initial use of Hello, I noticed a HUGE improvement. After two weeks, my family asked if I had my teeth professionally done as they are back to solid white.”
- Buzzfeed.com – 24 Products Under $10 With Before-And-After Photos That Pretty Much Blow My Mind: “I love Hello toothpaste. First off, it’s cruelty free, second, it works so much better than anything I’ve ever used! I have gotten several different kinds but had to try this charcoal toothpaste. Anyway, the toothpaste itself is wonderful, I’ve noticed considerable whitening and cleaning and my mouth feeling so fresh and clean. I love this toothpaste.”
- Cosmopolitan.com – 10 Best At-Home Teeth Whiteners You Need to Try ASAP: “This tingly toothpaste is filled with activated charcoal (a fancy term for charcoal that’s been heated to become extra absorbent) to attract surface stains leftover from wine, coffee, more wine, etc., along with mint and coconut oil to keep bad breath in check.”
- StyleCaster.com – The Best Natural Teeth Whitening Products For (Non-Toxic) Pearly Whites: “For gradual whitening, Hello’s charcoal toothpaste is a great non-toxic choice to brighten up your smile without all of the chemicals.”
- Parenting.com – The Best Natural Toothpaste Brands for Everyone in Your Family: “Activated charcoal is a natural way to help freshen breath and whiten teeth. Hello toothpaste combines the power of charcoal with other high-quality ingredients like fresh mint and coconut oil to create a natural toothpaste that delivers impressive results.”
- Refinery29.com – What the R29 Shopping Team Actually Bought (& Loved) for Under $100: “I was looking for a teeth-whitening agent beyond my classic Crest White Strips (which is yes, an obsession.) After seeing the countless positive reviews on Amazon, I knew I had to indulge. This toothpaste, which comes conveniently in a set-of-4, is truly the best. It whitens your teeth naturally without the added burn from strips.”
- Byrdie.com – 12 Whitening Toothpastes that Actually Work: “Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening. To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.”
- ToolsofMen.com – Best Activated Charcoal Toothpaste and Powder 2020: Review of the Top Brands: “Hello Oral Care is quickly changing the toothpaste market by taking a commodity and turning it into something desirable. Their highly rated activated charcoal toothpaste checks all the boxes in that its completely all natural, contains no artificial sweeteners or peroxide, made in a sustainable way to lessen the impact on earth, while also never being tested on animals. With a claim to have noticeably whiter teeth in only 4 days, the positive reviews we came across backed this up. Beyond checking all the boxes to be the best charcoal toothpaste, Hello Oral Care is made in the USA.”
- NYMag.com – The Best Toothpaste on Amazon, According to Hyperenthusiastic Reviewers
- Buzzfeed.com – 19 Teeth Whiteners That Work So Well, I’m Convinced It’s Magic: “Delivers fast and noticeable results in basically the easiest way possible. If you’re familiar with brushing your teeth (so all of us) this is a great fit, especially if you have sensitivity concerns.”
- MensJournal.com – Freshen Up Your Brushing Routine With These Toothpastes: “Hello’s vegan, cruelty-free ‘pastes are made in the USA and stand out for offering both fluoride and fluoride-free options. For an extra boost of whitening, try the activated charcoal variety, which is made with mint and coconut oil for fresher breath.”
- TheZoeReport.com – The 38 Coolest Things Reviewers Are Currently Obsessed With On Amazon: “This fluoride-free toothpaste is formulated with activated charcoal, one of the most effective natural ingredients to clean, whiten, and polish your teeth. Because of the charcoal, the toothpaste itself is jet black — while it’s a little weird at first, there’s something kind of satisfying about rinsing away the black paste to reveal your brighter smile. It also happens to be vegan and cruelty-free.”
- EliteDaily.com – Cheap Products That Are Uniquely Good At Solving Day-To-Day Problems: “Looking to whiten your teeth on a budget? Try this charcoal toothpaste. The activated charcoal works to break up surface stains while removing plaque and freshening your breath. It’s vegan and doesn’t contain any dyes, peroxide, or artificial sweeteners. One reviewer wrote: “It has a very nice minty taste, and foams well in the mouth. I have seen a noticeable difference since I started to use it about two weeks ago.” SPY.COM – Spit Out the Artificial Gunk and Try These All-Natural Toothpastes Instead: “Activated charcoal is a popular and trendy ingredient for its natural whitening abilities as well as its ability to polish, remove stains and freshen breath. Like all of Hello’s oral care products, this toothpaste is also made without SLS, fluoride and other potentially harmful ingredients. The toothpaste has a natural fresh mint flavor and is made with coconut oil for moisture. It tastes awesome, keeps bad breath at bay and keeps your mouth clean with clean ingredients.”